STORYTELLER TURNED INTO
MARKETING SPECIALIST
A marketing specialist based in Toronto who builds brands, creates content strategies, and designs the systems that make both work.
My path into marketing wasn’t linear. It started with audiovisual production, drawn to how images and narratives can build entire universes. That same curiosity eventually led me to build my own brand and later formalize my marketing studies. Thanks to my background, I bring a unique and rich perspective to any project because I understand the relationship between strategy and storytelling.
Outside of work, I’m usually making something with my hands, watching films, or studying something new. A deep curiosity about the world and how everything can be connected fuels my life.
My Marketing Toolkit
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Strategy
A great brand begins with a compelling story. A successful one understands how channels, content, and community connect and thrive.
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Copywriting
Words shape how people feel about a brand. I write copy that is aligned and built around what the audience actually cares about.
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Audio+Visual
From graphic design to photography and video editing. I create content with obsession to detail and brand alignment.
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Website
I can design beautiful websites, manage content and optimize SEO performance and User Experience.
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Social Media
The best social media content is both felt and measured. Creative enough to stop the scroll. Intentional enough to create community.
Featured Work
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Featured Work ⇲
Brand Identity · Marketing Strategy · Website Design · Event Coordination · Photography
Who is Mayku Studio?
Mayku Studio is a pioneer in creating a
community-focused pottery brand in Toronto,
providing affordable pottery workshops with a
social-wellness approach.
The Need
Toronto is a city with millions of residents
and is one of the loneliest places in Canada.
Over 900,000 Torontonians experience loneliness
most days of the week. People need affordable, welcoming spaces to create and connect.
Mayku Studio was built to meet that need.
The Initial Work
From audience research to website design and
promotion, I made sure the brand was cohesive,
had a unique and approachable voice and
created visual assets to promote the launch
of each workshop.
The Audience + Promotion
After thorough research, I identified the lifestyle
habits and neighbourhoods of the target audience
and determined that the main promotion channels would be coffee shops, community news boards,
and other traditional OOH locations.
Results
Fully booked in 1 week
with zero paid ads
30% reduction in administrative time
+70 successfully coordinated workshops to this day
Sheridan Student Union
Content Strategy ⎸ Website Management ⎸ Email Marketing
Who is the SSU?
The SSU supports thousands of Sheridan College students. Their goal is to improve student life
through advocacy, services, and events. Guided by
an elected student Board of Directors, which offers
resources such as food, health plans,
and social activities.
The work I did
Managing the website, designing pages that aligned with the organization's brand identity and UX.
Built and executed email marketing campaigns
connecting students to events, services, and news.Developed content strategy grounded in the SSU's calendar, organizational priorities, and the real diversity of its student body.
Produced content: blogs, newsletters, institutional announcements, editorial features, and surveys.
Results
Blog readership
grew by 25%
+10 successful digital
campaigns
Newsletter open rates
grew from 15% to 27%
Certifications
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Certifications ⇲
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Digital Advertising
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Workflow Specialist
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Social Media Management
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Project Management with Gen AI